BRAND STORY

品牌故事

2004年,以Don Ed Hardy先生名字命名的轻奢潮流品牌Ed Hardy正式成立。



Ed Hardy将纹身艺术引入时尚领域,注入了复古朋克元素及街头文化,服装上大胆地运用刺绣、水洗、拔印、泼墨等工艺,同时也带有浓郁的东洋艺术风格的图腾。



Ed Hardy以“定义自我,镌刻信仰”的纹身艺术符号作为品牌基因,极具创造性地将多元的纹身艺术风格与文化融入到服装设计当中,打造出了炫彩而糜丽风格的潮流服饰。




In 2004, Ed Hardy, a luxury fashion brand named after Don Ed Hardy, was formally established.



Ed Hardy introduced tattoo art into the fashion field, infused with retro punk elements and street culture, and boldly used embroidery, washing, printing, ink splashing and other techniques on clothing, and at the same time, it also had a strong totem of oriental art style.



Ed Hardy takes the tattoo art symbol of "define yourself and engrave faith" as the brand gene, and creatively integrates diverse tattoo art styles and cultures into the fashion design, creating colorful and slim fashion clothes.



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